Inspired by Women

MASAI STORIES

MASAI STORIES are portraits of women's lives, presented through thoughts and reflections from a group of dedicated and passionate women. The stories reflect on diversity, openness, courage, and, not least, the freedom to be and want to be yourself.

MASAI STORIES are portraits of women's lives, presented through thoughts and reflections from a group of dedicated and passionate women. The stories reflect on diversity, openness, courage, and, not least, the freedom to be and want to be yourself.

Portrait of Maude McNair Rahbek - Head of Production at Masai
Maude McNair Rahbek Handling Sustainable Linen Fabric

Meeting

Maude McNair Rahbek

She is Masai’s Production Manager, so her responsibilities encompass the entire process of creating every piece in our collections. Maude has extensive knowledge of textiles and manufacturing techniques, and her dedication to the different disciplines that go into creating the best possible garment from the very best materials available is a daily inspiration.

Anna Normann in Sustainable Forest

Meeting

Anna Norrman

Anna Norrman is actually Swedish but loves Denmark and the Danes so much that she decided to set up a boutique B&B deep in the Danish countryside, a place where imperfections are celebrated and where the Danish obsession with the color white is truly challenged.

Anna Normann in Outdoor Living Space
Portrait of Maude McNair Rahbek | Head of Production at Masai

Meeting

Maude McNair Rahbek

She is Masai’s Production Manager, so her responsibilities encompass the entire process of creating every piece in our collections. Maude has extensive knowledge of textiles and manufacturing techniques, and her dedication to the different disciplines that go into creating the best possible garment from the very best materials available is a daily inspiration.

Anna Normann in Outdoor Living Space

Meeting

Anna Norrman

Anna Norrman is actually Swedish but loves Denmark and the Danes so much that she decided to set up a boutique B&B deep in the Danish countryside, a place where imperfections are celebrated and where the Danish obsession with the color white is truly challenged.

Lene Louderback at Reading Paper
Lene Louderback Drawing a Clothing Sketch

Meeting

Lene Louderback

Art is creative director Lene Louderback's great passion and is where she finds much of her inspiration when creating new collections for Masai. She believes it’s all about telling a story, interpreting it, and making it your own, both in art and in fashion.

Lene Louderback at Reading Paper

Meeting

Lene Louderback

Art is creative director Lene Louderback's great passion and is where she finds much of her inspiration when creating new collections for Masai. She believes it’s all about telling a story, interpreting it, and making it your own, both in art and in fashion.

Veronica Hodges in Paper Craft Studio

Meeting

Veronica Hodges

Paper artist Veronica Hodges collects paintings of women from the 1800s, painted by women. She believes there’s an honesty and sensuality to them that differs from when men paint women. She also believes that happiness is a form of creativity and that creativity is just like a muscle – you need to exercise it regularly.

Veronica Hodges with Self-Curated Women's Painting Collection
Veronica Hodges with Self-Curated Women's Painting Collection

Meeting

Veronica Hodges

Paper artist Veronica Hodges collects paintings of women from the 1800s, painted by women. She believes there’s an honesty and sensuality to them that differs from when men paint women. She also believes that happiness is a form of creativity and that creativity is just like a muscle – you need to exercise it regularly.

Carina Simons - Red Cross
Carina Simons

Meeting

Carina Simons

Carina Simons has always followed her heart in both her life choices and her career. This led to her joining the Red Cross, where she currently is Marketing Manager for Red Cross recycling, raising money for the most vulnerable groups in Danish society. Last year Masai and the Red Cross entered a special partnership whereby Masai customers bring old Masai clothes to their local Masai store, and Masai then sends them on to the Red Cross charity stores. As a thank you, all Masai's customers receive a discount on their next purchase.

Carina Simons - Red Cross

Meeting

Carina Simons

Carina Simons has always followed her heart in both her life choices and her career. This led to her joining the Red Cross, where she currently is Marketing Manager for Red Cross recycling, raising money for the most vulnerable groups in Danish society. Last year Masai and the Red Cross entered a special partnership whereby Masai customers bring old Masai clothes to their local Masai store, and Masai then sends them on to the Red Cross charity stores. As a thank you, all Masai's customers receive a discount on their next purchase.

Birgitte Lund in Studio

Meeting

Birgitte Lund

Masai is continuously inspired by women and art — by creativity, and the beauty of a life lived. This is what drew us to the organic, layered artworks of Danish artist Birgitte Lund, whose aesthetics embody the unexpected in femininity. Her artistry is painted, sprayed, or poured onto her chosen material brings something very special to our collection.

Danish Artist Birgitte Lund

Meeting

Birgitte Lund

Masai is continuously inspired by women and art — by creativity, and the beauty of a life lived. This is what drew us to the organic, layered artworks of Danish artist Birgitte Lund, whose aesthetics embody the unexpected in femininity. Her artistry is painted, sprayed, or poured onto her chosen material brings something very special to our collection.

Birgitte Lund in Studio